News
Grey Hearts Denim Presents "Summr Forevr" Official Event Poster
Posted by SEAN WHYTE
Tickets available for purchase here A Pre-Fall Fashion Collection presented by Grey Hearts Denim featuring original designs by John Paul Reyes & artist in residence Ben Arcega When - Sunday, September 26th 3:00pm - 7:00pm Where - Grey Hearts Denim 1615 Pandosy Street, Kelowna, B.C, V1Y1P6 What - Original Pre-Fall Collection designed by John Paul Reyes with artist in residence capsule featuring Ben Arcega, as well as the debut jacket series from the Denim Scratcher Entertaiment by DJ Brosio and Somewhere in the Valley Sponsored by: BNA, Patron, Grey Goose, Bombay Sapphire, Church & State Wines $5.00 from every ticket...
Summr Forevr Show Teaser
Posted by SEAN WHYTE
Click here to purchase your show tickets while supplies last Episode 1 drops Friday, September 9th, 2021 Directed/Edited/Produced by Mad Monarch - Jordan Powers/Noah Dorsey Featuring appearances by Ben Arcega, Baylan McGraw aka "Denim Scratcher" Models Lyndal/Lex/Kache Models Lex and Kache appear courtesy Deja Vu Model Management Music Composed by Jharv
Grey Hearts x Ben Arcega Pop Up Shop Sunday August 22nd 11am - 7pm
Posted by SEAN WHYTE
Join us this Sunday, August 22nd at BNA's Tasting Room for our next highly-anticipated pop-up shop. We're teaming up with our homie and artist extraordinaire Ben Arcega to put on a curated event featuring dope artwork by Arcega, alongside a specially curated collection of vintage denimwear we assembled just for the pop-up. Prices will be special too - alil more "aggressive" than usual. When: Sunday August 22nd 11am - 7pm Where: BNA Tasting Room - 1254 Ellis St, Kelowna, B.C Why: Because it's Sunday, perfect for a drink with the homies, some fashion and art Hope to see you there!
Shop "Duets" featuring Windmills & James Chefy Poo - "Creep" (RadioHead Cover)
Posted by SEAN WHYTE
Two of Kelowna's biggest personalities, Chef James (of Salt+Brick and Jack's) and Windmills, came together to perform an unforgettable cover of Radiohead's "Creep". Enjoy the show!
Father's Day Giveaway
Posted by SEAN WHYTE
Father's Day is right around the corner and do we ever have a nice lil giveaway for y'all looking to hook up "Dad" with something special this year that say's "thank you for being awesome"! Giveaway includes the following: premium navy canvas utility apron from the good folks at Search and Rescue Denim rose gold "Bird of Prey" flask from Garnish Barware #eaglelife Grey Hearts Denim bar blade premium leather trucker wallet from Sangle Leather All items in giveaway are made here in Canada by local brands based here in British Columbia, with an approximate value of $300. Contest is...
The Unbranded Brand
Posted by SEAN WHYTE
No branding. No washes. No Embroidery. No Ad Campaigns. No Celebrities.The Unbranded Brand is a crazy concept in the world of not just premium denim, but in fashion and apparel in general. The sister brand of Canada's world-renowned denim brand Naked & Famous, the Unbranded Brand shuns the typical approach to branding and marketing that other companies try to use for brand image creation - i.e expensive ad campaigns and celebrity endorsements. This strategy has allowed the brand to offer it's denim jeans at value-driven prices that don't include all the overhead of aforementioned branding frills. Have you ever wondered why some “premium”...
Naked & Famous Official
Posted by SEAN WHYTE
We're so pumped to finally stock Naked & Famous in-store and online. I mean we're pumped to carry so many great brands, however, Naked & Famous is a label we've been working towards earning since we opened our doors last year, and with them now on-board, we can definitely claim "Best Men's Denim Shop in the Okanagan" - we're Naked & Famous Official. Who's "Naked & Famous"? Definitely not a "normal" denim company. Instead of relying on celebrity endorsements and expensive ad campaigns, they focus on sourcing the world’s best fabric and turning it into dope jeans. No advertising, no washes, no pre-distressing,...
Reel One x GHD Stand Together for BLM
Posted by SEAN WHYTE
You may have already about the "incident" that happened on set in Vancouver... but if not, here's the long story short: A film Director told a crew member to remove their "Black Lives Matter" shirt or go home - claiming it was a violation of dress code (and that saying "black lives matter" was akin to hate speech). This sent waves through the region on numerous levels and put a spot light on the film industry that was far from flattering. On a parallel track we were already producing our own "Black Lives Matter" tees to raise awareness against prejudice...
How to Cocktail with 'Born to Shake'
Posted by SEAN WHYTE
If you're anything like us, then you probably love a good cocktail (or three). So you can imagine how much fun we had hosting Shayne and Nicole from 'Born to Shake' on the second episode of our new podcast ("The Grey Hearts Podcast" - shameless plug). They showed us how to make three separate cocktails, and subsequently showed them how to cheers and crush em quick time! You can find the video segments from each cocktail demo below, or you can check out the full blog video on Youtube (or listen on Spotify or Google Podcasts). Of course we had...
OKGN 'Grey Hearted Local' Toque Drop
Posted by SEAN WHYTE
We're pumped to have received our delivery of limited edition OKGN 'Grey Hearted Local toques' from our friends at Okanagan Lifestyle. It's a pleasure anytime we get to collaborate with the homies at OKGN, but the 'Grey Hearted Local Toque' is special because it's constructed from an acrylic made partly from the up-cycled denim fibres from our first joint project last year (the OKGN 4 Icon Denim Apron). These knitted toques are also grey, so you know we're even more on board. Available while quantities last in-shop and online; and if we're sold out, you can always check www.okanaganlifestyle.ca for more. Stay warm and grey hearted!...
New Year New Moves Same Team
Posted by SEAN WHYTE
First Episode in the new lifestyle podcast from the homies at Grey Hearts is officially dropped. Bi-weekly lifestyle discussions rooted in the fashion industry, entrepreneurship, social awareness, community love and relations. Hosted by Sean Whyte & Paul Reyes Produced/Edited by Jordan Powers Filmed/Recorded in the Grey Hearts Workshop Watch first episode on YouTube https://youtu.be/_LaevpCQThI Listen to Grey Hearts Podcast Episode 1.wav by Grey Hearts Podcast on #SoundCloud https://soundcloud.app.goo.gl/9cvRP