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JB x Grey Hearts Denim Zero Waste

JB x Grey Hearts Denim Zero Waste

Design dope denim masks (check), bring aboard up-and-coming designer Julian Bontorin to help with production (check), donate masks to frontline and essential workers (check), gather the denim scrapes and prep 'em for a life of up-cycled denim magic (check). Enter JB - Kelowna-based fashion designer who specializes in raw and reworked streetwear with a twist of flashy-utility - trust us when we say he's got next. So after helping us deconstruct about a hundred pairs of  jeans, and prep production for hundreds of our OG Denim facemasks, Julian felt inspired to create something from the various leftover pieces and scraps......

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Ben Arcega x Grey Hearts Denim

Ben Arcega x Grey Hearts Denim

Are we ever pumped on our first Artist x Grey Hearts Denim collaboration! But before we get into that, let's jump back a couple months before we opened our doors to the public.... We knew from the moment of conception that our shop space needed a dope mural; something that embodied our vibe and that would become synonymous with time spent in the Grey Hearts physical space. Well-known throughout the Okanagan for his paintings and large murals, we knew there was only one artist for the job - enter Ben Arcega - and did he ever kill the project! From...

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