News

The Unbranded Brand

The Unbranded Brand

No branding. No washes. No Embroidery. No Ad Campaigns. No Celebrities.The Unbranded Brand is a crazy concept in the world of not just premium denim, but in fashion and apparel in general. The sister brand of Canada's world-renowned denim brand Naked & Famous, the Unbranded Brand shuns the typical approach to branding and marketing that other companies try to use for brand image creation - i.e expensive ad campaigns and celebrity endorsements. This strategy has allowed the brand to offer it's denim jeans at value-driven prices that don't include all the overhead of aforementioned branding frills. Have you ever wondered why some “premium”...

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Naked & Famous Official

Naked & Famous Official

We're so pumped to finally stock Naked & Famous in-store and online. I mean we're pumped to carry so many great brands, however, Naked & Famous is a label we've been working towards earning since we opened our doors last year, and with them now on-board, we can definitely claim "Best Men's Denim Shop in the Okanagan" - we're Naked & Famous Official. Who's "Naked & Famous"? Definitely not a "normal" denim company. Instead of relying on celebrity endorsements and expensive ad campaigns, they focus on sourcing the world’s best fabric and turning it into dope jeans. No advertising, no washes, no pre-distressing,...

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Reel One x GHD Stand Together for BLM

Reel One x GHD Stand Together for BLM

You may have already about the "incident" that happened on set in Vancouver... but if not, here's the long story short: A film Director told a crew member to remove their "Black Lives Matter" shirt or go home - claiming it was a violation of dress code (and that saying "black lives matter" was akin to hate speech). This sent waves through the region on numerous levels and put a spot light on the film industry that was far from flattering. On a parallel track we were already producing our own "Black Lives Matter" tees to raise awareness against prejudice...

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How to Cocktail with 'Born to Shake'

How to Cocktail with 'Born to Shake'

If you're anything like us, then you probably love a good cocktail (or three). So you can imagine how much fun we had hosting Shayne and Nicole from 'Born to Shake' on the second episode of our new podcast ("The Grey Hearts Podcast" - shameless plug). They showed us how to make three separate cocktails, and subsequently showed them how to cheers and crush em quick time! You can find the video segments from each cocktail demo below, or you can check out the full blog video on Youtube (or listen on Spotify or Google Podcasts). Of course we had...

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OKGN 'Grey Hearted Local' Toque Drop

OKGN 'Grey Hearted Local' Toque Drop

We're pumped to have received our delivery of limited edition OKGN 'Grey Hearted Local toques' from our friends at Okanagan Lifestyle. It's a pleasure anytime we get to collaborate with the homies at OKGN, but the 'Grey Hearted Local Toque' is special because it's constructed from an acrylic made partly from the up-cycled denim fibres from our first joint project last year (the OKGN 4 Icon Denim Apron). These knitted toques are also grey, so you know we're even more on board. Available while quantities last in-shop and online; and if we're sold out, you can always check www.okanaganlifestyle.ca for more. Stay warm and grey hearted!...

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