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"Loverboy" - Denim Scratcher x Grey Hearts Denim Jacket Collab

"Loverboy" - Denim Scratcher x Grey Hearts Denim Jacket Collab

So let me start by telling you alil about our guy "Loverboy"... we crossed paths almost a year ago now, and pretty much hit it off from the jump. A larger fella, alittle rough around the edges and abit of a drifter with plenty of stories to tell - some heartwarming and some heartbreaking... definitely wears his heart on his sleeve, but a certified badass all the same. *** Our homie Baylan (aka the "Denim Scratcher") has been killing us with dope-ass hand-embroidered pieces lately, so we hollered at him to jump on a vintage Lee denim jacket and put his...

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Grey Hearts Denim Premium Mask Drop

Grey Hearts Denim Premium Mask Drop

  The first masks we dropped were up-cycled from raw selvedge denim. Although on the lighter side of medium weight, the mask was still better suited to early spring conditions; so with the Summer fast approaching, and the requests for denim masks growing, we were left with only one option... Lightweight denim masks for the summer. Thanks to the homies, we were able to acquire a fair amount of Levis' "damaged" samples for reworking... two box loads... and one of those boxes was entirely women's denim jeans; that meant lightweight denim with stretch - exactly what the denim doctor ordered....

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JB x Grey Hearts Denim Zero Waste

JB x Grey Hearts Denim Zero Waste

Design dope denim masks (check), bring aboard up-and-coming designer Julian Bontorin to help with production (check), donate masks to frontline and essential workers (check), gather the denim scrapes and prep 'em for a life of up-cycled denim magic (check). Enter JB - Kelowna-based fashion designer who specializes in raw and reworked streetwear with a twist of flashy-utility - trust us when we say he's got next. So after helping us deconstruct about a hundred pairs of  jeans, and prep production for hundreds of our OG Denim facemasks, Julian felt inspired to create something from the various leftover pieces and scraps......

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Ben Arcega x Grey Hearts Denim

Ben Arcega x Grey Hearts Denim

Are we ever pumped on our first Artist x Grey Hearts Denim collaboration! But before we get into that, let's jump back a couple months before we opened our doors to the public.... We knew from the moment of conception that our shop space needed a dope mural; something that embodied our vibe and that would become synonymous with time spent in the Grey Hearts physical space. Well-known throughout the Okanagan for his paintings and large murals, we knew there was only one artist for the job - enter Ben Arcega - and did he ever kill the project! From...

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