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Design dope denim masks (check), bring aboard up-and-coming designer Julian Bontorin to help with production (check), donate masks to frontline and essential workers (check), gather the denim scrapes and prep 'em for a life of up-cycled denim magic (check). Enter JB - Kelowna-based fashion designer who specializes in raw and reworked streetwear with a twist of flashy-utility - trust us when we say he's got next. So after helping us deconstruct about a hundred pairs of  jeans, and prep production for hundreds of our OG Denim facemasks, Julian felt inspired to create something from the various leftover pieces and scraps......

Are we ever pumped on our first Artist x Grey Hearts Denim collaboration! But before we get into that, let's jump back a couple months before we opened our doors to the public.... We knew from the moment of conception that our shop space needed a dope mural; something that embodied our vibe and that would become synonymous with time spent in the Grey Hearts physical space. Well-known throughout the Okanagan for his paintings and large murals, we knew there was only one artist for the job - enter Ben Arcega - and did he ever kill the project! From...