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"Coffee With the Boys" this Sunday, June 14th 11am - 4pm - come join us this weekend as we Partner with "Neon - a new coffee roasting company" to officially reopen our downtown Kelowna shop, while thanking our community for the amazing support over Kyoto-style iced coffee and refreshments. 

  The first masks we dropped were up-cycled from raw selvedge denim. Although on the lighter side of medium weight, the mask was still better suited to early spring conditions; so with the Summer fast approaching, and the requests for denim masks growing, we were left with only one option... Lightweight denim masks for the summer. Thanks to the homies, we were able to acquire a fair amount of Levis' "damaged" samples for reworking... two box loads... and one of those boxes was entirely women's denim jeans; that meant lightweight denim with stretch - exactly what the denim doctor ordered....

Design dope denim masks (check), bring aboard up-and-coming designer Julian Bontorin to help with production (check), donate masks to frontline and essential workers (check), gather the denim scrapes and prep 'em for a life of up-cycled denim magic (check). Enter JB - Kelowna-based fashion designer who specializes in raw and reworked streetwear with a twist of flashy-utility - trust us when we say he's got next. So after helping us deconstruct about a hundred pairs of  jeans, and prep production for hundreds of our OG Denim facemasks, Julian felt inspired to create something from the various leftover pieces and scraps......

Are we ever pumped on our first Artist x Grey Hearts Denim collaboration! But before we get into that, let's jump back a couple months before we opened our doors to the public.... We knew from the moment of conception that our shop space needed a dope mural; something that embodied our vibe and that would become synonymous with time spent in the Grey Hearts physical space. Well-known throughout the Okanagan for his paintings and large murals, we knew there was only one artist for the job - enter Ben Arcega - and did he ever kill the project! From...