News — indigo

Catch up with the Denim Boys, Sean and Stevie, as they deal with a serious case of the "Mondays" in shop!

We're thrilled to announce the hilarious, new online series, "Denim Boys", being shot in-store here at Grey Hearts. A shop-life parody, based on the day-to-day of two "Denim Boys"; this series is created, shot and produced by the one and only "DTG". Click the link below to watch episode now!

Check out this sizzle vid from this summer's Grey Hearts Denim Pop-Up Shop in Vancouver's Bentall Centre. This opportunity was only possible with the support of the Black Business Association of British Columbia, and we look forward to more collaborations down the road.   Special 'Thanks' to all the brands and individuals who helped us make this two week pop-up both a reality and success.   Shout Out: The BBABC and Nerissa Allen IG @blackbusinessvancouver The Pool Riders IG @thepoolrider Search & Rescue Denim IG @searchandrescuedenim Hats By Howell IG @hatsbyhowell Salt + Sage IG @saltandsagejewelry Garnish Barware IG @garnishbarware...

The fifth and final episode of the Grey Hearts Denim "Summr Forevr" docuseries takes us behind the scenes day of, as the crew preps for showtime , models dress and ready for the runway... it's finally showtime!  How does the show go, does the collection slap, does the party deliver? Watch...   Artist in Residence Collaboration featuring Ben Arcega Debut Jacket Collection by "Denim Scratcher" Produced/Directed/Edited by Jordan Powers & Noah Dorsey for Mad Monarch   Models: Kache, Lex, Lyndall, Liam, Jimmy, May, Shae, Taylor, Kolton, Zoe, Kaya Models Kache & Lex appear courtesy of Deja Vu Model Management Music...

The fourth episode of the Grey Hearts Denim "Summr Forevr" docuseries takes us into the final week of prep before the show and collection drop.   Follow the team as they begin preparation and introduce us to their upcoming Pre-Fall Fashion Collection designed by John Paul Reyes.   Artist in Residence Collaboration featuring Ben Arcega Debut Jacket Collection by "Denim Scratcher" Produced/Directed/Edited by Jordan Powers & Noah Dorsey for Mad Monarch   Models: Kache, Lex, Lyndall, Liam, Jimmy, May, Shae, Taylor, Kolton Models Kache & Lex appear courtesy of Deja Vu Model Management Music by: Windmills, Jharv, Miggs the Chemist...

The third episode of Grey Hearts Denim "Summr Forevr" docuseries brings us into the world of Denim Scratching, as Baylan McGraw aka "Denim Scratcher" prepares for his debut capsule drop. Meanwhile, the Grey Hearts team leans on community support as timelines and logistics continue bogging down with covid restrictions and delays. Follow the team as they begin preparation and introduce us to their upcoming Pre-Fall Fashion Collection designed by John Paul Reyes. Artist in Residence Collaboration featuring Ben Arcega Debut Jacket Collection by "Denim Scratcher" Produced/Directed/Edited by Jordan Powers & Noah Dorsey for Mad Monarch Models: Kache, Lex, Lyndall Models...

No branding. No washes. No Embroidery. No Ad Campaigns. No Celebrities.The Unbranded Brand is a crazy concept in the world of not just premium denim, but in fashion and apparel in general. The sister brand of Canada's world-renowned denim brand Naked & Famous, the Unbranded Brand shuns the typical approach to branding and marketing that other companies try to use for brand image creation - i.e expensive ad campaigns and celebrity endorsements. This strategy has allowed the brand to offer it's denim jeans at value-driven prices that don't include all the overhead of aforementioned branding frills. Have you ever wondered why some “premium”...

We're so pumped to finally stock Naked & Famous in-store and online. I mean we're pumped to carry so many great brands, however, Naked & Famous is a label we've been working towards earning since we opened our doors last year, and with them now on-board, we can definitely claim "Best Men's Denim Shop in the Okanagan" - we're Naked & Famous Official. Who's "Naked & Famous"? Definitely not a "normal" denim company. Instead of relying on celebrity endorsements and expensive ad campaigns, they focus on sourcing the world’s best fabric and turning it into dope jeans. No advertising, no washes, no pre-distressing,...

We can honestly say that supporting local and community-building is a way of life here in Kelowna - and the Okanagan in general - something that's become apparent since we opened our doors for business almost a year ago. From neighbouring businesses to local customers, the energy and support we've come to know and love is truly amazing; and no local business/brand exemplifies that progressive energy more so than Okangan Lifestyle. Their four letters and icons have become a staple in the region, representing a lifestyle focused on healthy activity and local appreciation. So as you can imagine, when our homies at...

What a turnout we had this past Sunday, shout out to all y'all who joined us for the evening. Big love to Windmills Keep Moving and DJ Invizible for holding us all down for the night with live performances and killer sets from the moment we opened doors, till we closed em for the night. Respect to our bro Pavel for all the captures, please find pics from the event below:            

So let me start by telling you alil about our guy "Loverboy"... we crossed paths almost a year ago now, and pretty much hit it off from the jump. A larger fella, alittle rough around the edges and abit of a drifter with plenty of stories to tell - some heartwarming and some heartbreaking... definitely wears his heart on his sleeve, but a certified badass all the same. *** Our homie Baylan (aka the "Denim Scratcher") has been killing us with dope-ass hand-embroidered pieces lately, so we hollered at him to jump on a vintage Lee denim jacket and put his...

  The first masks we dropped were up-cycled from raw selvedge denim. Although on the lighter side of medium weight, the mask was still better suited to early spring conditions; so with the Summer fast approaching, and the requests for denim masks growing, we were left with only one option... Lightweight denim masks for the summer. Thanks to the homies, we were able to acquire a fair amount of Levis' "damaged" samples for reworking... two box loads... and one of those boxes was entirely women's denim jeans; that meant lightweight denim with stretch - exactly what the denim doctor ordered....