News — denim

Father's Day Giveaway

Posted by SEAN WHYTE

Father's Day Giveaway

Father's Day is right around the corner and do we ever have a nice lil giveaway for y'all looking to hook up "Dad" with something special this year that say's "thank you for being awesome"! Giveaway includes the following: premium navy canvas utility apron from the good folks at Search and Rescue Denim  rose gold "Bird of Prey" flask from Garnish Barware #eaglelife Grey Hearts Denim bar blade premium leather trucker wallet from Sangle Leather All items in giveaway are made here in Canada by local brands based here in British Columbia, with an approximate value of $300. Contest is...

The Unbranded Brand

Posted by SEAN WHYTE

The Unbranded Brand

No branding. No washes. No Embroidery. No Ad Campaigns. No Celebrities.The Unbranded Brand is a crazy concept in the world of not just premium denim, but in fashion and apparel in general. The sister brand of Canada's world-renowned denim brand Naked & Famous, the Unbranded Brand shuns the typical approach to branding and marketing that other companies try to use for brand image creation - i.e expensive ad campaigns and celebrity endorsements. This strategy has allowed the brand to offer it's denim jeans at value-driven prices that don't include all the overhead of aforementioned branding frills. Have you ever wondered why some “premium”...

Naked & Famous Official

Posted by SEAN WHYTE

Naked & Famous Official

We're so pumped to finally stock Naked & Famous in-store and online. I mean we're pumped to carry so many great brands, however, Naked & Famous is a label we've been working towards earning since we opened our doors last year, and with them now on-board, we can definitely claim "Best Men's Denim Shop in the Okanagan" - we're Naked & Famous Official. Who's "Naked & Famous"? Definitely not a "normal" denim company. Instead of relying on celebrity endorsements and expensive ad campaigns, they focus on sourcing the world’s best fabric and turning it into dope jeans. No advertising, no washes, no pre-distressing,...

New Year New Moves Same Team

Posted by SEAN WHYTE

New Year New Moves Same Team

First Episode in the new lifestyle podcast from the homies at Grey Hearts is officially dropped. Bi-weekly lifestyle discussions rooted in the fashion industry, entrepreneurship, social awareness, community love and relations.  Hosted by Sean Whyte & Paul Reyes Produced/Edited by Jordan Powers Filmed/Recorded in the Grey Hearts Workshop Watch first episode on YouTube  https://youtu.be/_LaevpCQThI Listen to Grey Hearts Podcast Episode 1.wav by Grey Hearts Podcast on #SoundCloud https://soundcloud.app.goo.gl/9cvRP

Duer's Do

Posted by SEAN WHYTE

Duer's Do

We love supporting local brands and artisans, especially when they truly excel at what they do; so of course we found our way to Vancouver-based label "Duer", and their awesome performance denim. Let's start with a quick rundown of who "Duer" is, and what they do: The concept for Duer was born in January, 2013, when founder Gary Lenett recognized the need for better technical denim jeans while biking to his office - nothing seemed to combine performance and fashionability to the degree he desired. After partnering up with a fabric expert, and opening their own ethically-run facility in Lahore, Pakistan, Duer...

Homies Only - "BLK Hoodie SZN" - 11/08/20

Posted by SEAN WHYTE

Homies Only - "BLK Hoodie SZN" - 11/08/20

        

Law Tattoo x GHD Denim Art

Posted by SEAN WHYTE

Law Tattoo x GHD Denim Art

Yeah, we may have a biased opinion... but we're pretty sure Pandosy street is home to more dope artisans than any other street (or avenue) in the Okanagan; from interior designers and painters, chefs and winemakers, to barbers and tattoo artists, Pandosy has it all. And we love working with dope artists - especially on one-off pieces of kick-ass denim art! Enter the homie Lars (aka Law Tattoo) - owner of UMI (IG @ultramagnetic_ink) which happens to be kiddie-corner from our shop here on Pandosy. Lars is our dude. We kick it, crush tin, talk shit, ya know, homie shit... but...

OKGN x GHD Aprons

Posted by SEAN WHYTE

OKGN x GHD Aprons

We can honestly say that supporting local and community-building is a way of life here in Kelowna - and the Okanagan in general - something that's become apparent since we opened our doors for business almost a year ago. From neighbouring businesses to local customers, the energy and support we've come to know and love is truly amazing; and no local business/brand exemplifies that progressive energy more so than Okangan Lifestyle. Their four letters and icons have become a staple in the region, representing a lifestyle focused on healthy activity and local appreciation. So as you can imagine, when our homies at...

Windmills x Invinzible x GHD - 10/4/20

Posted by SEAN WHYTE

Windmills x Invinzible x GHD - 10/4/20

What a turnout we had this past Sunday, shout out to all y'all who joined us for the evening. Big love to Windmills Keep Moving and DJ Invizible for holding us all down for the night with live performances and killer sets from the moment we opened doors, till we closed em for the night. Respect to our bro Pavel for all the captures, please find pics from the event below:            

Carhartt UPcycled & Reworked

Posted by SEAN WHYTE

Carhartt UPcycled & Reworked

With so many of our homies working in either the bar and hospitality industry, and/or artisans of some type, it's no surprise aprons have become a major category in-shop here at Grey Hearts. Not only do we stock premium aprons from our good friends at Search Rescue Denim, but we've also begun custom-making aprons for clients from a range of occupations (more on those collaborations soon). Most recently though, we jumped into our rework bag and upcycled a vintage pair of Carhartt double-front work pants - transforming them into a one-off utility apron.  Featuring a cross-back strap for comfort and...

"Loverboy" - Denim Scratcher x Grey Hearts Denim Jacket Collab

Posted by SEAN WHYTE

"Loverboy" - Denim Scratcher x Grey Hearts Denim Jacket Collab

So let me start by telling you alil about our guy "Loverboy"... we crossed paths almost a year ago now, and pretty much hit it off from the jump. A larger fella, alittle rough around the edges and abit of a drifter with plenty of stories to tell - some heartwarming and some heartbreaking... definitely wears his heart on his sleeve, but a certified badass all the same. *** Our homie Baylan (aka the "Denim Scratcher") has been killing us with dope-ass hand-embroidered pieces lately, so we hollered at him to jump on a vintage Lee denim jacket and put his...

Grey Hearts Denim Premium Mask Drop

Posted by SEAN WHYTE

Grey Hearts Denim Premium Mask Drop

  The first masks we dropped were up-cycled from raw selvedge denim. Although on the lighter side of medium weight, the mask was still better suited to early spring conditions; so with the Summer fast approaching, and the requests for denim masks growing, we were left with only one option... Lightweight denim masks for the summer. Thanks to the homies, we were able to acquire a fair amount of Levis' "damaged" samples for reworking... two box loads... and one of those boxes was entirely women's denim jeans; that meant lightweight denim with stretch - exactly what the denim doctor ordered....

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