News — denim

GHD x BBABC Vancouver Pop-up

Posted by SEAN WHYTE

GHD x BBABC Vancouver Pop-up

Check out this sizzle vid from this summer's Grey Hearts Denim Pop-Up Shop in Vancouver's Bentall Centre. This opportunity was only possible with the support of the Black Business Association of British Columbia, and we look forward to more collaborations down the road.   Special 'Thanks' to all the brands and individuals who helped us make this two week pop-up both a reality and success.   Shout Out: The BBABC and Nerissa Allen IG @blackbusinessvancouver The Pool Riders IG @thepoolrider Search & Rescue Denim IG @searchandrescuedenim Hats By Howell IG @hatsbyhowell Salt + Sage IG @saltandsagejewelry Garnish Barware IG @garnishbarware...

Grey Hearts Denim Presents Summr Forevr "Unstitched" Episode 5 - 'Showtime'

Posted by SEAN WHYTE

Grey Hearts Denim Presents Summr Forevr "Unstitched" Episode 5 - 'Showtime'

The fifth and final episode of the Grey Hearts Denim "Summr Forevr" docuseries takes us behind the scenes day of, as the crew preps for showtime , models dress and ready for the runway... it's finally showtime!  How does the show go, does the collection slap, does the party deliver? Watch...   Artist in Residence Collaboration featuring Ben Arcega Debut Jacket Collection by "Denim Scratcher" Produced/Directed/Edited by Jordan Powers & Noah Dorsey for Mad Monarch   Models: Kache, Lex, Lyndall, Liam, Jimmy, May, Shae, Taylor, Kolton, Zoe, Kaya Models Kache & Lex appear courtesy of Deja Vu Model Management Music...

Grey Hearts Denim Presents Summr Forevr "Unstitched" Ep.4 - 'A Week Ago'

Posted by SEAN WHYTE

Grey Hearts Denim Presents Summr Forevr "Unstitched" Ep.4 - 'A Week Ago'

The fourth episode of the Grey Hearts Denim "Summr Forevr" docuseries takes us into the final week of prep before the show and collection drop.   Follow the team as they begin preparation and introduce us to their upcoming Pre-Fall Fashion Collection designed by John Paul Reyes.   Artist in Residence Collaboration featuring Ben Arcega Debut Jacket Collection by "Denim Scratcher" Produced/Directed/Edited by Jordan Powers & Noah Dorsey for Mad Monarch   Models: Kache, Lex, Lyndall, Liam, Jimmy, May, Shae, Taylor, Kolton Models Kache & Lex appear courtesy of Deja Vu Model Management Music by: Windmills, Jharv, Miggs the Chemist...

Grey Hearts Denim Presets Summr Forevr "Unstitched" Episode 3 - 'Scratch That'

Posted by SEAN WHYTE

Grey Hearts Denim Presets Summr Forevr "Unstitched" Episode 3 - 'Scratch That'

The third episode of Grey Hearts Denim "Summr Forevr" docuseries brings us into the world of Denim Scratching, as Baylan McGraw aka "Denim Scratcher" prepares for his debut capsule drop. Meanwhile, the Grey Hearts team leans on community support as timelines and logistics continue bogging down with covid restrictions and delays. Follow the team as they begin preparation and introduce us to their upcoming Pre-Fall Fashion Collection designed by John Paul Reyes. Artist in Residence Collaboration featuring Ben Arcega Debut Jacket Collection by "Denim Scratcher" Produced/Directed/Edited by Jordan Powers & Noah Dorsey for Mad Monarch Models: Kache, Lex, Lyndall Models...

GHD Presents "Summr Forevr Unstitched" Episode 2 - 'Double Up'

Posted by SEAN WHYTE

GHD Presents "Summr Forevr Unstitched" Episode 2 - 'Double Up'

 Purchase your show tickets while supplies last here The second episode of Grey Hearts Denim "Summr Forevr" docuseries takes us behind the scenes with artist in residence Ben Arcega, as he and Paul Reyes continue to collaborate on their fashion-art capsule. Meanwhile, supply-line crunches are delaying shipments, timelines are pinched, and plans are in flux... Follow the team as they begin preparation and introduce us to their upcoming Pre-Fall Fashion Collection designed by John Paul Reyes.   Artist in Residence Collaboration featuring Ben Arcega Debut Jacket Collection by "Denim Scratcher" Produced/Directed/Edited by Jordan Powers & Noah Dorsey for Mad Monarch...

Grey Hearts Denim Presents 'Summr Forevr' Episode 1 - "24/7"

Posted by SEAN WHYTE

Grey Hearts Denim Presents 'Summr Forevr' Episode 1 - "24/7"

The premiere episode of Grey Hearts Denim "Summr Forevr" Fashion Collection lead-up Docuseries. Follow the team as they begin preparation and introduce us to their upcoming Pre-Fall Fashion Collection designed by John Paul Reyes.  Click here to purchase tickets while supplies last Artist in Residence Collaboration featuring Ben Arcega Debut Jacket Collection by "Denim Scratcher" Produced/Directed/Edited by Jordan Powers & Noah Dorsey for Mad Monarch  Models: Kache, Lex, Lyndall Models Kache & Lex appear courtesy of Deja Vu Model Management Find them: Paul Reyes (IG) @paulreyes Sean Whyte (IG) @juswhytee Ben Arcega (IG) @benarcega Denim Scratcher (IG) @denimscratcher Jordan Powers...

Grey Hearts Denim Presents "Summr Forevr" Official Event Poster

Posted by SEAN WHYTE

Grey Hearts Denim Presents "Summr Forevr" Official Event Poster

Tickets available for purchase here A Pre-Fall Fashion Collection presented by Grey Hearts Denim featuring original designs by John Paul Reyes & artist in residence Ben Arcega When - Sunday, September 26th 3:00pm - 7:00pm Where - Grey Hearts Denim 1615 Pandosy Street, Kelowna, B.C, V1Y1P6 What - Original Pre-Fall Collection designed by John Paul Reyes with artist in residence capsule featuring Ben Arcega, as well as the debut jacket series from the Denim Scratcher Entertaiment by DJ Brosio and Somewhere in the Valley Sponsored by: BNA, Patron, Grey Goose, Bombay Sapphire, Church & State Wines $5.00 from every ticket...

Summr Forevr Show Teaser

Posted by SEAN WHYTE

Summr Forevr Show Teaser

Click here to purchase your show tickets while supplies last Episode 1 drops Friday, September 9th, 2021 Directed/Edited/Produced by Mad Monarch - Jordan Powers/Noah Dorsey Featuring appearances by Ben Arcega, Baylan McGraw aka "Denim Scratcher" Models Lyndal/Lex/Kache Models Lex and Kache appear courtesy Deja Vu Model Management  Music Composed by Jharv

Grey Hearts x Ben Arcega Pop Up Shop Sunday August 22nd 11am - 7pm

Posted by SEAN WHYTE

Grey Hearts x Ben Arcega Pop Up Shop Sunday August 22nd 11am - 7pm

Join us this Sunday, August 22nd at BNA's Tasting Room for our next highly-anticipated pop-up shop. We're teaming up with our homie and artist extraordinaire Ben Arcega to put on a  curated event featuring dope artwork by Arcega, alongside a specially curated collection of vintage denimwear we assembled just for the pop-up. Prices will be special too - alil more "aggressive" than usual. When: Sunday August 22nd 11am - 7pm Where: BNA Tasting Room - 1254 Ellis St, Kelowna, B.C Why: Because it's Sunday, perfect for a drink with the homies, some fashion and art   Hope to see you there!

Father's Day Giveaway

Posted by SEAN WHYTE

Father's Day Giveaway

Father's Day is right around the corner and do we ever have a nice lil giveaway for y'all looking to hook up "Dad" with something special this year that say's "thank you for being awesome"! Giveaway includes the following: premium navy canvas utility apron from the good folks at Search and Rescue Denim  rose gold "Bird of Prey" flask from Garnish Barware #eaglelife Grey Hearts Denim bar blade premium leather trucker wallet from Sangle Leather All items in giveaway are made here in Canada by local brands based here in British Columbia, with an approximate value of $300. Contest is...

The Unbranded Brand

Posted by SEAN WHYTE

The Unbranded Brand

No branding. No washes. No Embroidery. No Ad Campaigns. No Celebrities.The Unbranded Brand is a crazy concept in the world of not just premium denim, but in fashion and apparel in general. The sister brand of Canada's world-renowned denim brand Naked & Famous, the Unbranded Brand shuns the typical approach to branding and marketing that other companies try to use for brand image creation - i.e expensive ad campaigns and celebrity endorsements. This strategy has allowed the brand to offer it's denim jeans at value-driven prices that don't include all the overhead of aforementioned branding frills. Have you ever wondered why some “premium”...

Naked & Famous Official

Posted by SEAN WHYTE

Naked & Famous Official

We're so pumped to finally stock Naked & Famous in-store and online. I mean we're pumped to carry so many great brands, however, Naked & Famous is a label we've been working towards earning since we opened our doors last year, and with them now on-board, we can definitely claim "Best Men's Denim Shop in the Okanagan" - we're Naked & Famous Official. Who's "Naked & Famous"? Definitely not a "normal" denim company. Instead of relying on celebrity endorsements and expensive ad campaigns, they focus on sourcing the world’s best fabric and turning it into dope jeans. No advertising, no washes, no pre-distressing,...

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