News — stretch

Check out this sizzle vid from this summer's Grey Hearts Denim Pop-Up Shop in Vancouver's Bentall Centre. This opportunity was only possible with the support of the Black Business Association of British Columbia, and we look forward to more collaborations down the road.   Special 'Thanks' to all the brands and individuals who helped us make this two week pop-up both a reality and success.   Shout Out: The BBABC and Nerissa Allen IG @blackbusinessvancouver The Pool Riders IG @thepoolrider Search & Rescue Denim IG @searchandrescuedenim Hats By Howell IG @hatsbyhowell Salt + Sage IG @saltandsagejewelry Garnish Barware IG @garnishbarware...

The third episode of Grey Hearts Denim "Summr Forevr" docuseries brings us into the world of Denim Scratching, as Baylan McGraw aka "Denim Scratcher" prepares for his debut capsule drop. Meanwhile, the Grey Hearts team leans on community support as timelines and logistics continue bogging down with covid restrictions and delays. Follow the team as they begin preparation and introduce us to their upcoming Pre-Fall Fashion Collection designed by John Paul Reyes. Artist in Residence Collaboration featuring Ben Arcega Debut Jacket Collection by "Denim Scratcher" Produced/Directed/Edited by Jordan Powers & Noah Dorsey for Mad Monarch Models: Kache, Lex, Lyndall Models...

No branding. No washes. No Embroidery. No Ad Campaigns. No Celebrities.The Unbranded Brand is a crazy concept in the world of not just premium denim, but in fashion and apparel in general. The sister brand of Canada's world-renowned denim brand Naked & Famous, the Unbranded Brand shuns the typical approach to branding and marketing that other companies try to use for brand image creation - i.e expensive ad campaigns and celebrity endorsements. This strategy has allowed the brand to offer it's denim jeans at value-driven prices that don't include all the overhead of aforementioned branding frills. Have you ever wondered why some “premium”...

We're so pumped to finally stock Naked & Famous in-store and online. I mean we're pumped to carry so many great brands, however, Naked & Famous is a label we've been working towards earning since we opened our doors last year, and with them now on-board, we can definitely claim "Best Men's Denim Shop in the Okanagan" - we're Naked & Famous Official. Who's "Naked & Famous"? Definitely not a "normal" denim company. Instead of relying on celebrity endorsements and expensive ad campaigns, they focus on sourcing the world’s best fabric and turning it into dope jeans. No advertising, no washes, no pre-distressing,...

We love supporting local brands and artisans, especially when they truly excel at what they do; so of course we found our way to Vancouver-based label "Duer", and their awesome performance denim. Let's start with a quick rundown of who "Duer" is, and what they do: The concept for Duer was born in January, 2013, when founder Gary Lenett recognized the need for better technical denim jeans while biking to his office - nothing seemed to combine performance and fashionability to the degree he desired. After partnering up with a fabric expert, and opening their own ethically-run facility in Lahore, Pakistan, Duer...