News — pants

GHD x BBABC Vancouver Pop-up

Posted by SEAN WHYTE

GHD x BBABC Vancouver Pop-up

Check out this sizzle vid from this summer's Grey Hearts Denim Pop-Up Shop in Vancouver's Bentall Centre. This opportunity was only possible with the support of the Black Business Association of British Columbia, and we look forward to more collaborations down the road.   Special 'Thanks' to all the brands and individuals who helped us make this two week pop-up both a reality and success.   Shout Out: The BBABC and Nerissa Allen IG @blackbusinessvancouver The Pool Riders IG @thepoolrider Search & Rescue Denim IG @searchandrescuedenim Hats By Howell IG @hatsbyhowell Salt + Sage IG @saltandsagejewelry Garnish Barware IG @garnishbarware...

Grey Hearts Denim Presents Summr Forevr "Unstitched" Episode 5 - 'Showtime'

Posted by SEAN WHYTE

Grey Hearts Denim Presents Summr Forevr "Unstitched" Episode 5 - 'Showtime'

The fifth and final episode of the Grey Hearts Denim "Summr Forevr" docuseries takes us behind the scenes day of, as the crew preps for showtime , models dress and ready for the runway... it's finally showtime!  How does the show go, does the collection slap, does the party deliver? Watch...   Artist in Residence Collaboration featuring Ben Arcega Debut Jacket Collection by "Denim Scratcher" Produced/Directed/Edited by Jordan Powers & Noah Dorsey for Mad Monarch   Models: Kache, Lex, Lyndall, Liam, Jimmy, May, Shae, Taylor, Kolton, Zoe, Kaya Models Kache & Lex appear courtesy of Deja Vu Model Management Music...

Grey Hearts Denim Presents Summr Forevr "Unstitched" Ep.4 - 'A Week Ago'

Posted by SEAN WHYTE

Grey Hearts Denim Presents Summr Forevr "Unstitched" Ep.4 - 'A Week Ago'

The fourth episode of the Grey Hearts Denim "Summr Forevr" docuseries takes us into the final week of prep before the show and collection drop.   Follow the team as they begin preparation and introduce us to their upcoming Pre-Fall Fashion Collection designed by John Paul Reyes.   Artist in Residence Collaboration featuring Ben Arcega Debut Jacket Collection by "Denim Scratcher" Produced/Directed/Edited by Jordan Powers & Noah Dorsey for Mad Monarch   Models: Kache, Lex, Lyndall, Liam, Jimmy, May, Shae, Taylor, Kolton Models Kache & Lex appear courtesy of Deja Vu Model Management Music by: Windmills, Jharv, Miggs the Chemist...

Grey Hearts Denim Presets Summr Forevr "Unstitched" Episode 3 - 'Scratch That'

Posted by SEAN WHYTE

Grey Hearts Denim Presets Summr Forevr "Unstitched" Episode 3 - 'Scratch That'

The third episode of Grey Hearts Denim "Summr Forevr" docuseries brings us into the world of Denim Scratching, as Baylan McGraw aka "Denim Scratcher" prepares for his debut capsule drop. Meanwhile, the Grey Hearts team leans on community support as timelines and logistics continue bogging down with covid restrictions and delays. Follow the team as they begin preparation and introduce us to their upcoming Pre-Fall Fashion Collection designed by John Paul Reyes. Artist in Residence Collaboration featuring Ben Arcega Debut Jacket Collection by "Denim Scratcher" Produced/Directed/Edited by Jordan Powers & Noah Dorsey for Mad Monarch Models: Kache, Lex, Lyndall Models...

Grey Hearts Denim Presents "Summr Forevr" Official Event Poster

Posted by SEAN WHYTE

Grey Hearts Denim Presents "Summr Forevr" Official Event Poster

Tickets available for purchase here A Pre-Fall Fashion Collection presented by Grey Hearts Denim featuring original designs by John Paul Reyes & artist in residence Ben Arcega When - Sunday, September 26th 3:00pm - 7:00pm Where - Grey Hearts Denim 1615 Pandosy Street, Kelowna, B.C, V1Y1P6 What - Original Pre-Fall Collection designed by John Paul Reyes with artist in residence capsule featuring Ben Arcega, as well as the debut jacket series from the Denim Scratcher Entertaiment by DJ Brosio and Somewhere in the Valley Sponsored by: BNA, Patron, Grey Goose, Bombay Sapphire, Church & State Wines $5.00 from every ticket...

The Unbranded Brand

Posted by SEAN WHYTE

The Unbranded Brand

No branding. No washes. No Embroidery. No Ad Campaigns. No Celebrities.The Unbranded Brand is a crazy concept in the world of not just premium denim, but in fashion and apparel in general. The sister brand of Canada's world-renowned denim brand Naked & Famous, the Unbranded Brand shuns the typical approach to branding and marketing that other companies try to use for brand image creation - i.e expensive ad campaigns and celebrity endorsements. This strategy has allowed the brand to offer it's denim jeans at value-driven prices that don't include all the overhead of aforementioned branding frills. Have you ever wondered why some “premium”...

Windmills x Invinzible x GHD - 10/4/20

Posted by SEAN WHYTE

Windmills x Invinzible x GHD - 10/4/20

What a turnout we had this past Sunday, shout out to all y'all who joined us for the evening. Big love to Windmills Keep Moving and DJ Invizible for holding us all down for the night with live performances and killer sets from the moment we opened doors, till we closed em for the night. Respect to our bro Pavel for all the captures, please find pics from the event below:            

Carhartt UPcycled & Reworked

Posted by SEAN WHYTE

Carhartt UPcycled & Reworked

With so many of our homies working in either the bar and hospitality industry, and/or artisans of some type, it's no surprise aprons have become a major category in-shop here at Grey Hearts. Not only do we stock premium aprons from our good friends at Search Rescue Denim, but we've also begun custom-making aprons for clients from a range of occupations (more on those collaborations soon). Most recently though, we jumped into our rework bag and upcycled a vintage pair of Carhartt double-front work pants - transforming them into a one-off utility apron.  Featuring a cross-back strap for comfort and...

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