News — support
DENIM BOYS - "Monday Funday"
Posted by SEAN WHYTE
Catch up with the Denim Boys, Sean and Stevie, as they deal with a serious case of the "Mondays" in shop!
GHD x BBABC Vancouver Pop-up
Posted by SEAN WHYTE
Check out this sizzle vid from this summer's Grey Hearts Denim Pop-Up Shop in Vancouver's Bentall Centre. This opportunity was only possible with the support of the Black Business Association of British Columbia, and we look forward to more collaborations down the road. Special 'Thanks' to all the brands and individuals who helped us make this two week pop-up both a reality and success. Shout Out: The BBABC and Nerissa Allen IG @blackbusinessvancouver The Pool Riders IG @thepoolrider Search & Rescue Denim IG @searchandrescuedenim Hats By Howell IG @hatsbyhowell Salt + Sage IG @saltandsagejewelry Garnish Barware IG @garnishbarware...
Grey Hearts Denim Presents Summr Forevr "Unstitched" Ep.4 - 'A Week Ago'
Posted by SEAN WHYTE
The fourth episode of the Grey Hearts Denim "Summr Forevr" docuseries takes us into the final week of prep before the show and collection drop. Follow the team as they begin preparation and introduce us to their upcoming Pre-Fall Fashion Collection designed by John Paul Reyes. Artist in Residence Collaboration featuring Ben Arcega Debut Jacket Collection by "Denim Scratcher" Produced/Directed/Edited by Jordan Powers & Noah Dorsey for Mad Monarch Models: Kache, Lex, Lyndall, Liam, Jimmy, May, Shae, Taylor, Kolton Models Kache & Lex appear courtesy of Deja Vu Model Management Music by: Windmills, Jharv, Miggs the Chemist...
Grey Hearts Denim Presets Summr Forevr "Unstitched" Episode 3 - 'Scratch That'
Posted by SEAN WHYTE
The third episode of Grey Hearts Denim "Summr Forevr" docuseries brings us into the world of Denim Scratching, as Baylan McGraw aka "Denim Scratcher" prepares for his debut capsule drop. Meanwhile, the Grey Hearts team leans on community support as timelines and logistics continue bogging down with covid restrictions and delays. Follow the team as they begin preparation and introduce us to their upcoming Pre-Fall Fashion Collection designed by John Paul Reyes. Artist in Residence Collaboration featuring Ben Arcega Debut Jacket Collection by "Denim Scratcher" Produced/Directed/Edited by Jordan Powers & Noah Dorsey for Mad Monarch Models: Kache, Lex, Lyndall Models...
Reel One x GHD Stand Together for BLM
Posted by SEAN WHYTE
You may have already about the "incident" that happened on set in Vancouver... but if not, here's the long story short: A film Director told a crew member to remove their "Black Lives Matter" shirt or go home - claiming it was a violation of dress code (and that saying "black lives matter" was akin to hate speech). This sent waves through the region on numerous levels and put a spot light on the film industry that was far from flattering. On a parallel track we were already producing our own "Black Lives Matter" tees to raise awareness against prejudice...