News — fashion

GHD x BBABC Vancouver Pop-up

Posted by SEAN WHYTE

GHD x BBABC Vancouver Pop-up

Check out this sizzle vid from this summer's Grey Hearts Denim Pop-Up Shop in Vancouver's Bentall Centre. This opportunity was only possible with the support of the Black Business Association of British Columbia, and we look forward to more collaborations down the road.   Special 'Thanks' to all the brands and individuals who helped us make this two week pop-up both a reality and success.   Shout Out: The BBABC and Nerissa Allen IG @blackbusinessvancouver The Pool Riders IG @thepoolrider Search & Rescue Denim IG @searchandrescuedenim Hats By Howell IG @hatsbyhowell Salt + Sage IG @saltandsagejewelry Garnish Barware IG @garnishbarware...

Grey Hearts Denim Presents Summr Forevr "Unstitched" Episode 5 - 'Showtime'

Posted by SEAN WHYTE

Grey Hearts Denim Presents Summr Forevr "Unstitched" Episode 5 - 'Showtime'

The fifth and final episode of the Grey Hearts Denim "Summr Forevr" docuseries takes us behind the scenes day of, as the crew preps for showtime , models dress and ready for the runway... it's finally showtime!  How does the show go, does the collection slap, does the party deliver? Watch...   Artist in Residence Collaboration featuring Ben Arcega Debut Jacket Collection by "Denim Scratcher" Produced/Directed/Edited by Jordan Powers & Noah Dorsey for Mad Monarch   Models: Kache, Lex, Lyndall, Liam, Jimmy, May, Shae, Taylor, Kolton, Zoe, Kaya Models Kache & Lex appear courtesy of Deja Vu Model Management Music...

Grey Hearts Denim Presents Summr Forevr "Unstitched" Ep.4 - 'A Week Ago'

Posted by SEAN WHYTE

Grey Hearts Denim Presents Summr Forevr "Unstitched" Ep.4 - 'A Week Ago'

The fourth episode of the Grey Hearts Denim "Summr Forevr" docuseries takes us into the final week of prep before the show and collection drop.   Follow the team as they begin preparation and introduce us to their upcoming Pre-Fall Fashion Collection designed by John Paul Reyes.   Artist in Residence Collaboration featuring Ben Arcega Debut Jacket Collection by "Denim Scratcher" Produced/Directed/Edited by Jordan Powers & Noah Dorsey for Mad Monarch   Models: Kache, Lex, Lyndall, Liam, Jimmy, May, Shae, Taylor, Kolton Models Kache & Lex appear courtesy of Deja Vu Model Management Music by: Windmills, Jharv, Miggs the Chemist...

Grey Hearts Denim Presets Summr Forevr "Unstitched" Episode 3 - 'Scratch That'

Posted by SEAN WHYTE

Grey Hearts Denim Presets Summr Forevr "Unstitched" Episode 3 - 'Scratch That'

The third episode of Grey Hearts Denim "Summr Forevr" docuseries brings us into the world of Denim Scratching, as Baylan McGraw aka "Denim Scratcher" prepares for his debut capsule drop. Meanwhile, the Grey Hearts team leans on community support as timelines and logistics continue bogging down with covid restrictions and delays. Follow the team as they begin preparation and introduce us to their upcoming Pre-Fall Fashion Collection designed by John Paul Reyes. Artist in Residence Collaboration featuring Ben Arcega Debut Jacket Collection by "Denim Scratcher" Produced/Directed/Edited by Jordan Powers & Noah Dorsey for Mad Monarch Models: Kache, Lex, Lyndall Models...

GHD Presents "Summr Forevr Unstitched" Episode 2 - 'Double Up'

Posted by SEAN WHYTE

GHD Presents "Summr Forevr Unstitched" Episode 2 - 'Double Up'

 Purchase your show tickets while supplies last here The second episode of Grey Hearts Denim "Summr Forevr" docuseries takes us behind the scenes with artist in residence Ben Arcega, as he and Paul Reyes continue to collaborate on their fashion-art capsule. Meanwhile, supply-line crunches are delaying shipments, timelines are pinched, and plans are in flux... Follow the team as they begin preparation and introduce us to their upcoming Pre-Fall Fashion Collection designed by John Paul Reyes.   Artist in Residence Collaboration featuring Ben Arcega Debut Jacket Collection by "Denim Scratcher" Produced/Directed/Edited by Jordan Powers & Noah Dorsey for Mad Monarch...

Grey Hearts Denim Presents 'Summr Forevr' Episode 1 - "24/7"

Posted by SEAN WHYTE

Grey Hearts Denim Presents 'Summr Forevr' Episode 1 - "24/7"

The premiere episode of Grey Hearts Denim "Summr Forevr" Fashion Collection lead-up Docuseries. Follow the team as they begin preparation and introduce us to their upcoming Pre-Fall Fashion Collection designed by John Paul Reyes.  Click here to purchase tickets while supplies last Artist in Residence Collaboration featuring Ben Arcega Debut Jacket Collection by "Denim Scratcher" Produced/Directed/Edited by Jordan Powers & Noah Dorsey for Mad Monarch  Models: Kache, Lex, Lyndall Models Kache & Lex appear courtesy of Deja Vu Model Management Find them: Paul Reyes (IG) @paulreyes Sean Whyte (IG) @juswhytee Ben Arcega (IG) @benarcega Denim Scratcher (IG) @denimscratcher Jordan Powers...

Grey Hearts Denim Presents "Summr Forevr" Official Event Poster

Posted by SEAN WHYTE

Grey Hearts Denim Presents "Summr Forevr" Official Event Poster

Tickets available for purchase here A Pre-Fall Fashion Collection presented by Grey Hearts Denim featuring original designs by John Paul Reyes & artist in residence Ben Arcega When - Sunday, September 26th 3:00pm - 7:00pm Where - Grey Hearts Denim 1615 Pandosy Street, Kelowna, B.C, V1Y1P6 What - Original Pre-Fall Collection designed by John Paul Reyes with artist in residence capsule featuring Ben Arcega, as well as the debut jacket series from the Denim Scratcher Entertaiment by DJ Brosio and Somewhere in the Valley Sponsored by: BNA, Patron, Grey Goose, Bombay Sapphire, Church & State Wines $5.00 from every ticket...

Summr Forevr Show Teaser

Posted by SEAN WHYTE

Summr Forevr Show Teaser

Click here to purchase your show tickets while supplies last Episode 1 drops Friday, September 9th, 2021 Directed/Edited/Produced by Mad Monarch - Jordan Powers/Noah Dorsey Featuring appearances by Ben Arcega, Baylan McGraw aka "Denim Scratcher" Models Lyndal/Lex/Kache Models Lex and Kache appear courtesy Deja Vu Model Management  Music Composed by Jharv

Grey Hearts x Ben Arcega Pop Up Shop Sunday August 22nd 11am - 7pm

Posted by SEAN WHYTE

Grey Hearts x Ben Arcega Pop Up Shop Sunday August 22nd 11am - 7pm

Join us this Sunday, August 22nd at BNA's Tasting Room for our next highly-anticipated pop-up shop. We're teaming up with our homie and artist extraordinaire Ben Arcega to put on a  curated event featuring dope artwork by Arcega, alongside a specially curated collection of vintage denimwear we assembled just for the pop-up. Prices will be special too - alil more "aggressive" than usual. When: Sunday August 22nd 11am - 7pm Where: BNA Tasting Room - 1254 Ellis St, Kelowna, B.C Why: Because it's Sunday, perfect for a drink with the homies, some fashion and art   Hope to see you there!

Duer's Do

Posted by SEAN WHYTE

Duer's Do

We love supporting local brands and artisans, especially when they truly excel at what they do; so of course we found our way to Vancouver-based label "Duer", and their awesome performance denim. Let's start with a quick rundown of who "Duer" is, and what they do: The concept for Duer was born in January, 2013, when founder Gary Lenett recognized the need for better technical denim jeans while biking to his office - nothing seemed to combine performance and fashionability to the degree he desired. After partnering up with a fabric expert, and opening their own ethically-run facility in Lahore, Pakistan, Duer...

OKGN x GHD Aprons

Posted by SEAN WHYTE

OKGN x GHD Aprons

We can honestly say that supporting local and community-building is a way of life here in Kelowna - and the Okanagan in general - something that's become apparent since we opened our doors for business almost a year ago. From neighbouring businesses to local customers, the energy and support we've come to know and love is truly amazing; and no local business/brand exemplifies that progressive energy more so than Okangan Lifestyle. Their four letters and icons have become a staple in the region, representing a lifestyle focused on healthy activity and local appreciation. So as you can imagine, when our homies at...

Windmills x Invinzible x GHD - 10/4/20

Posted by SEAN WHYTE

Windmills x Invinzible x GHD - 10/4/20

What a turnout we had this past Sunday, shout out to all y'all who joined us for the evening. Big love to Windmills Keep Moving and DJ Invizible for holding us all down for the night with live performances and killer sets from the moment we opened doors, till we closed em for the night. Respect to our bro Pavel for all the captures, please find pics from the event below:            

Pre-loader