News — canadian
DENIM BOYS - "Monday Funday"
Posted by SEAN WHYTE
Catch up with the Denim Boys, Sean and Stevie, as they deal with a serious case of the "Mondays" in shop!
Denim Boys For Life
Posted by SEAN WHYTE
We're thrilled to announce the hilarious, new online series, "Denim Boys", being shot in-store here at Grey Hearts. A shop-life parody, based on the day-to-day of two "Denim Boys"; this series is created, shot and produced by the one and only "DTG". Click the link below to watch episode now!
GHD x BBABC Vancouver Pop-up
Posted by SEAN WHYTE
Check out this sizzle vid from this summer's Grey Hearts Denim Pop-Up Shop in Vancouver's Bentall Centre. This opportunity was only possible with the support of the Black Business Association of British Columbia, and we look forward to more collaborations down the road. Special 'Thanks' to all the brands and individuals who helped us make this two week pop-up both a reality and success. Shout Out: The BBABC and Nerissa Allen IG @blackbusinessvancouver The Pool Riders IG @thepoolrider Search & Rescue Denim IG @searchandrescuedenim Hats By Howell IG @hatsbyhowell Salt + Sage IG @saltandsagejewelry Garnish Barware IG @garnishbarware...
Grey Hearts Denim Presents Summr Forevr "Unstitched" Episode 5 - 'Showtime'
Posted by SEAN WHYTE
The fifth and final episode of the Grey Hearts Denim "Summr Forevr" docuseries takes us behind the scenes day of, as the crew preps for showtime , models dress and ready for the runway... it's finally showtime! How does the show go, does the collection slap, does the party deliver? Watch... Artist in Residence Collaboration featuring Ben Arcega Debut Jacket Collection by "Denim Scratcher" Produced/Directed/Edited by Jordan Powers & Noah Dorsey for Mad Monarch Models: Kache, Lex, Lyndall, Liam, Jimmy, May, Shae, Taylor, Kolton, Zoe, Kaya Models Kache & Lex appear courtesy of Deja Vu Model Management Music...
Grey Hearts Denim Presents Summr Forevr "Unstitched" Ep.4 - 'A Week Ago'
Posted by SEAN WHYTE
The fourth episode of the Grey Hearts Denim "Summr Forevr" docuseries takes us into the final week of prep before the show and collection drop. Follow the team as they begin preparation and introduce us to their upcoming Pre-Fall Fashion Collection designed by John Paul Reyes. Artist in Residence Collaboration featuring Ben Arcega Debut Jacket Collection by "Denim Scratcher" Produced/Directed/Edited by Jordan Powers & Noah Dorsey for Mad Monarch Models: Kache, Lex, Lyndall, Liam, Jimmy, May, Shae, Taylor, Kolton Models Kache & Lex appear courtesy of Deja Vu Model Management Music by: Windmills, Jharv, Miggs the Chemist...
Grey Hearts Denim Presets Summr Forevr "Unstitched" Episode 3 - 'Scratch That'
Posted by SEAN WHYTE
The third episode of Grey Hearts Denim "Summr Forevr" docuseries brings us into the world of Denim Scratching, as Baylan McGraw aka "Denim Scratcher" prepares for his debut capsule drop. Meanwhile, the Grey Hearts team leans on community support as timelines and logistics continue bogging down with covid restrictions and delays. Follow the team as they begin preparation and introduce us to their upcoming Pre-Fall Fashion Collection designed by John Paul Reyes. Artist in Residence Collaboration featuring Ben Arcega Debut Jacket Collection by "Denim Scratcher" Produced/Directed/Edited by Jordan Powers & Noah Dorsey for Mad Monarch Models: Kache, Lex, Lyndall Models...
Naked & Famous Official
Posted by SEAN WHYTE
We're so pumped to finally stock Naked & Famous in-store and online. I mean we're pumped to carry so many great brands, however, Naked & Famous is a label we've been working towards earning since we opened our doors last year, and with them now on-board, we can definitely claim "Best Men's Denim Shop in the Okanagan" - we're Naked & Famous Official. Who's "Naked & Famous"? Definitely not a "normal" denim company. Instead of relying on celebrity endorsements and expensive ad campaigns, they focus on sourcing the world’s best fabric and turning it into dope jeans. No advertising, no washes, no pre-distressing,...
Duer's Do
Posted by SEAN WHYTE
We love supporting local brands and artisans, especially when they truly excel at what they do; so of course we found our way to Vancouver-based label "Duer", and their awesome performance denim. Let's start with a quick rundown of who "Duer" is, and what they do: The concept for Duer was born in January, 2013, when founder Gary Lenett recognized the need for better technical denim jeans while biking to his office - nothing seemed to combine performance and fashionability to the degree he desired. After partnering up with a fabric expert, and opening their own ethically-run facility in Lahore, Pakistan, Duer...